Optimal Image Sizes for Social Platforms (2025)

Publishing crisp, fast-loading images on social starts with the right dimensions. Use these recommendations and a quick workflow to resize in minutes.

Recommended sizes (2025 quick list)

• Instagram
  • Posts: 1080 × 1080 (square) or 1080 × 1350 (portrait)
  • Stories/Reels: 1080 × 1920
• X (Twitter)
  • Posts: 1600 × 900 (safe) or 1200 × 675
  • Header: 1500 × 500
• Facebook
  • Shared image: 1200 × 630
  • Cover: 820 × 312 (desktop focus), 640 × 360 (mobile safe area)
• LinkedIn
  • Shared image: 1200 × 627
  • Company cover: 1128 × 191
• Pinterest
  • Standard pin: 1000 × 1500 (2:3 aspect)
• YouTube
  • Thumbnail: 1280 × 720 (min width 640)

Tip: Always check platform updates periodically. Aim for modern formats and sensible file sizes (<200 KB for most posts when feasible).

Step-by-step: Resize and optimize

1. Open the Image Resizer & Compressor: /image-compressor
   

2. Drag-and-drop all the images you plan to post.
   

3. Choose your resize mode (Width/Height/Percent) and set target dimensions from the list above.
   

4. Pick output format and quality:

   • Photos: WebP or JPEG at ~80% quality
   • Graphics with text: PNG or lossless WebP
     

5. Process and download the batch.
   

Short clip (10–30s):

Pro tips

• Aspect ratios: Keep consistent per campaign for a cohesive grid.
• Text safety: Leave padding so overlays/crops don’t cut off text.
• File size: Prioritize speed; compress until artifacts become visible, then step back.

Related:

• Resize Multiple Images Online: /posts/resize-multiple-images-online
• Compress Images for Web (with Before/After): /posts/compress-images-before-after